Lead & sales automation

Reply to every new lead within minutes.

We automate what happens after someone enquires: capture, enrichment, qualification, CRM entry, a personal reply and an alert to sales, so no lead waits on someone remembering.

Book a 20-minute call Send a written enquiry instead

No obligation
Reply within one working day
You speak to an engineer

500+ automations built
230+ workflows live in production
ISO 27001 certified security lead

Our own enquiry pipeline runs on the same kind of system: the source and campaign are recorded on every lead.

Why leads go cold

Enquiries sit in a shared inbox until someone has time.
Follow-up depends on a salesperson remembering.
Nobody knows which channel produced which deal.
Sales spends time on leads that were never a fit.

What we build.

The workflow, what your customers receive, and what happens when something breaks. Examples are illustrative; the workflow structures come from production.

Inbox

Your company <hello@yourcompany.co.uk>

to Sarah Mitchell · 2 minutes after the enquiry

Thanks Sarah, here’s what happens next with your kitchen quote

Hi Sarah,

Thanks for telling us about your project. You mentioned a full kitchen refit in a 4×3 m room and an early-spring start, so we’ve matched you with Tom, who leads our Manchester projects.

The quickest next step is a 15-minute call to confirm measurements and budget. Pick any slot that suits you:

Book a 15-minute call

Speak soon,
Tom Avery · Project lead

Example: personalised reply sent automatically within minutes, using what the lead wrote in the form. Sender, names and project details are illustrative.

Project

Already running in production.

Client project · Education & training · client name kept confidential

6 lead sources · 1 pipeline

Every enquiry captured, booked and followed up, automatically.

Problem: Leads from ads, chat and forms landed in different places, booking took emails, and no-shows were rarely chased.
What we built: One automated pipeline: capture, de-duplication, team-wide booking, reminders, no-show follow-up and AI call summaries.
The hard part: Six lead sources, the phone system connected, bookings shared evenly across the sales team, and results fed back to the ad platforms so they find better leads.
Result: Every lead reaches the right salesperson in seconds and nobody is forgotten.
Safeguards: Every incoming lead is checked before it is written to the CRM. If an ad platform stops sending leads, the connection is restored automatically. Unsubscribe requests honoured automatically across every sequence.

Read the full project

Before you book

Which CRMs do you work with?

HubSpot, Pipedrive, Salesforce, Airtable and most CRMs with an API. If yours has one, we can almost certainly connect it.

Will replies feel automated?

No. Replies are written in your voice and personalised from what the lead told you. Sensitive messages can go through an approval step.

Can it book meetings automatically?

Yes. Qualified leads can be offered a calendar link, with the meeting created in the CRM against the right owner.