Leads, CRM and sales operations
Capture every enquiry with its source, enrich it, assign it to the right person and trigger follow-up. Your CRM becomes a reliable system of record instead of a spreadsheet people forget to update.
Your team should not spend its week copying data, chasing routine updates or repairing disconnected tools. We design reliable n8n, Make and Zapier automations that move work forward, keep an audit trail and alert a human when something needs judgement.

We build with n8n, Make and Zapier, then add custom API code where a no-code connector stops being enough.



We start with the bottleneck your team can describe, then connect the systems around it.
Capture every enquiry with its source, enrich it, assign it to the right person and trigger follow-up. Your CRM becomes a reliable system of record instead of a spreadsheet people forget to update.
Create folders, projects, contracts, tasks and welcome messages from one approved deal. Everyone gets the right information without a coordinator copying it five times.
Generate documents, reconcile records, route approvals, prepare invoices and move data between systems with validation at every step.
Classify enquiries, extract structured data from documents, draft responses and summarise activity, with human approval wherever accuracy or risk demands it.
Anyone can connect two apps. Business-critical automation needs ownership, error handling and a clean handover.
We speak to the person doing the work, document inputs, decisions, exceptions and ownership, then identify the first workflow with a clear return. Broken steps get fixed before they are automated.

We choose n8n, Make, Zapier or custom code based on volume, complexity, security and ownership. Every production workflow includes validation, retries, alerts, logs and a safe path for manual review.

Your team receives a workflow map, access ownership, operating notes and a clear support route. We can monitor and improve the automation, or hand it over without locking you into Umbra.

A workflow is only valuable when the team knows it ran, knows what failed and can recover without starting again.
Payments, sensitive messages and ambiguous AI outputs stop for review instead of making an irreversible decision.
Retries, alerts and structured logs replace silent failures. The right person knows what happened and what needs attention.
Least-privilege credentials, controlled data flows and documented access reduce the risk created by connecting business systems.
Modular workflows and clear documentation make it possible to replace an app, update a rule or add a new branch without rebuilding everything.
Not template demos: live workflows moving leads, documents and business data between production systems.
Across n8n, Make and Zapier: lead routing, invoicing, reporting, onboarding, integrations between dozens of tools.
Our own lead pipeline tracks source, campaign and referrer end-to-end into Airtable, the exact system we install for clients.
When no connector exists, we write it: custom API integrations and n8n nodes built to order.
The practical questions we resolve before a workflow goes into production.
Zapier is often the quickest fit for straightforward app-to-app workflows. Make gives teams a visual way to manage more branching and data transformation. n8n suits complex logic, custom APIs, higher volumes and businesses that want greater hosting or data control. We choose after mapping the workflow, not before.
Usually, yes. If the tool exposes an API, webhook, database or reliable export, we can connect it with custom requests or code. We confirm feasibility during the initial audit before proposing the build.
Production workflows include validation, retries, alerts and logs. High-risk actions can be routed to a person for approval, and failed items can be replayed without duplicating completed work.
Yes. We audit existing n8n, Make and Zapier workflows for duplicated operations, fragile credentials, missing error handling, unnecessary cost and undocumented dependencies, then stabilise or migrate them.
A focused workflow can often be mapped, built and tested within one to three weeks. Complex projects with several systems, approval paths or sensitive data are scoped in phases so the first useful automation ships early.
Send the context first or book a working session now. Either way, you'll get practical advice from the people who build and secure the systems.
Prefer email? team@umbrapenance.com