Umbra Penance

Services

Web & conversion systems

A website that turns traffic into qualified conversations.

We build business websites as part of your sales system: clear pages for each service, forms that qualify, tracking you can trust, and every enquiry routed straight into your CRM with a fast follow-up.

Send us your site for a reply
  • 20 minutes with an engineer
  • No obligation
  • Reply within one working day
  • Tracking from first click to revenue
  • Fast, accessible, SEO-ready
  • Integrated with your sales stack
Example: enquiry to CRMexample
  1. Visitor from search or adsSource capturedad & campaign source
  2. Service pageOne service, one next steppage
  3. Qualifying formform
  4. CRM record + ownerCRM
  5. Reply in minutesautomation

You’ll speak with Adel or Mehdi, the founders who design, build and test every project. About us

Traffic, but not enough enquiries?

  • Visitors can't tell within a few seconds what you do and who it's for.
  • Every service sits on one page, so ads and search land on the wrong message.
  • Enquiries arrive by email with no source, so nobody knows which channel works.
  • Forms go to an inbox and wait.
  • The site is slow on mobile and hard to update.
A woman on the phone at her desk with a laptop open

Built around how you sell

The website starts the sales conversation.

Pages, forms and follow-up are designed around what your sales team needs to know, so the first call starts with context instead of questions.

What's included

  • Conversion-focused pages

    A page for each service, with one clear promise and one next step.

  • Tracking & analytics

    The source and campaign recorded on every enquiry, so you can see what each channel brings in.

  • CRM integration & lead routing

    Enquiries created in your CRM with an owner, and routed by service, size or region.

  • Automated follow-up & booking

    A relevant reply in minutes and a calendar link, so hot leads don't cool off.

  • SEO foundations

    Clean structure, metadata, schema, internal linking and performance, so search engines and AI assistants understand you.

  • Care & maintenance

    Updates, monitoring, backups and small improvements on a simple monthly plan.

Secure by default

Your website is the front door to your business systems. We build it that way.

  • Security headers and hardened forms with spam protection.
  • No unnecessary plugins or third-party scripts.
  • Least-privilege API keys for CRM and automation connections.

What our automations look like.

Screens from real builds: the workflow, what your customers receive, what your team sees, and what happens when something breaks.

Inbox

Your company <hello@yourcompany.co.uk>

to Sarah Mitchell · 2 minutes after the enquiry

Thanks Sarah, here’s what happens next with your kitchen quote

Hi Sarah,

Thanks for telling us about your project. You mentioned a full kitchen refit in a 4×3 m room and an early-spring start, so we’ve matched you with Tom, who leads our Manchester projects.

The quickest next step is a 15-minute call to confirm measurements and budget. Pick any slot that suits you:

Book a 15-minute call

Speak soon,
Tom Avery · Project lead

Example: personalised reply sent automatically within minutes, using what the lead wrote in the form. Sender, names and project details are illustrative.

Technology

Fast, maintainable stacks. No page builders that slow your site down.

Next.jsReactTailwind CSSVercelGoogle Analytics 4Google Tag ManagerHubSpotAirtablen8n

Questions we get asked

Do you only build websites?
No. We build websites as part of a lead system: the site, the tracking, the CRM integration and the follow-up automation. If you only need a brochure site, a design agency may suit you better.
Can you improve our existing site rather than rebuild it?
Often, yes. We start by reviewing where the enquiry journey breaks: message, structure, forms, tracking or follow-up. Then we recommend the smallest change with the biggest effect.
Will the site be fast and SEO-friendly?
Yes. Performance, accessibility, metadata, structured data and clean internal linking are built in from the start.

Find out where your website loses enquiries.

Book a 20-minute call and we'll walk through your enquiry journey with you, from first click to follow-up.

Send us your site for a reply
  • Pick a time in the next step
  • Free, no obligation
  • 20 minutes on Google Meet